Bad Magic Summer Camp × Allaway
The Approach
Bad Magic had the audience, the talent, and the energy — what they needed was a production partner who could find the right venue and build a 3-day event program worthy of it. Allaway sourced a new location capable of hosting the full scope of the festival: live comedy, drag performances, meet-and-greets, merch, and a multi-day guest experience that other summer camp operators simply weren’t equipped to deliver. We handled every operational layer so the Bad Magic team could focus entirely on their community and their show.
Revenue Innovation
Beyond the festival program, Allaway helped Bad Magic map out a Meet & Greet as a premium ticket add-on — giving the community a direct, intimate way to engage with the podcasters they’d been listening to for years. For fans, it was the moment they’d been waiting for. For Bad Magic, it was a new revenue stream built into the event architecture without disrupting the main program flow. A small addition with a significant return — and a model that’s replicable across every future event.
Production Design
Allaway engineered and delivered a full live podcast production set from the ground up — custom staging, professional IT/AV infrastructure, broadcast-grade audio, rigging, pipe and drape, atmospheric smoke machines, and a curated prop build that transformed the venue into a studio worthy of the show. In front of it: 500+ seated guests, the Bad Magic community in the room, watching their favorite podcasters record a live episode in real time. The kind of production moment that becomes a story people tell for years.
Work with us
A reply within two business days. No back and forth. Tell us what you’re building and we’ll tell you how we’d do it.
