Oiselle is a Seattle-based women's running apparel brand built on a belief that has always been bigger than product: that women who run deserve to be taken seriously. Founded in 2007 by Sally Bergesen, the brand was created in direct response to the lack of performance gear designed specifically for women's bodies — and it has spent nearly two decades proving that fit, function, and community can all exist in the same brand.
What makes Oiselle different is the Volée — a global team of everyday runners who wear the kit, race the races, and show up for each other. It's not a sponsorship program. It's a community with its own culture, its own rituals, and its own reunion: Birdcamp. An annual gathering where hundreds of Volée members come together to run, reconnect, and remember why they started.
Allaway's role is to build the container for that reunion — the venue, the logistics, the hospitality, and the operational detail that lets a community of runners feel genuinely looked after. Three years of Birdcamp at The Acres. Three years of Atsuko and the Oiselle team arriving knowing it's handled.
Founded
2007 · Seattle, Washington
Founder
Sally Bergesen
Category
Women's Running Apparel · Community · Performance
Community
The Volée — a global women's running team
Allaway Partnership
3 Years · Birdcamp at The Acres
Event
Birdcamp · Annual Volée Retreat · 350+ Attendees
