About Allaway

We are
Allaway.

An event production company. Based in the Pocono Mountains. Working everywhere our clients need us.

We build the experiences people fly across the country for. Camps where strangers leave as friends. Retreats that become a team’s most talked-about week. Ticketed events that sell out before the poster drops. Productions that ship — because we built the campus to run them.

Founded 2022 · Pocono Mountains, PA

The origin

In person.
On purpose.
Every time.

We couldn't find the community we wanted, so we built one.

Allaway started from a simple frustration: the events worth going to didn't exist yet. The adult summer camp. The brand activation that felt like a real moment instead of a marketing exercise. The team retreat that didn't feel like a team retreat. We started producing those events — and the demand kept growing.

Today we run activations for Fortune 500 brands, own 400 acres in the Pocono Mountains, operate a 90-person on-site team, and produce some of the most talked-about live events in the country. We do it all from one place, under one contract, with one team.

"Something real still matters. In person. On purpose."

150+

Events produced

25+

Event services, in-house

1

Dedicated producer and planning team, every event

1

Contract

50K+

Guests, and counting

What we build

Four ways we show up.

Every format, every client, every scale. We’ve produced everything from a 50-person leadership summit to a 750-ticket comedy festival. The common thread: one team, end to end.

The people

Meet the team.

The 90-person operation runs on this core group — the people who design the experiences, lead the productions, and make sure everything works on the day.

  • Massimo Austin, CEO · Co-Founder at Allaway

    Massimo Austin

    CEO · Co-Founder

  • Joel Rutkowski, Co-Founder · Business Development at Allaway

    Joel Rutkowski

    Co-Founder · Business Development

  • Lauren Rutkowski, Co-Founder · People & Culture at Allaway

    Lauren Rutkowski

    Co-Founder · People & Culture

  • Hannah Lindsay, Head of Retreats at Allaway

    Hannah Lindsay

    Head of Retreats

  • Dan Zelikman, Head of Production at Allaway

    Dan Zelikman

    Head of Production

  • Liam Macleod, Creative Director at Allaway

    Liam Macleod

    Creative Director

  • Alex Corson, Director of Operations at Allaway

    Alex Corson

    Director of Operations

  • Boo Fox, Senior Events Producer at Allaway

    Boo Fox

    Senior Events Producer

  • Jamie Archer, Brands & Partnerships at Allaway

    Jamie Archer

    Brands & Partnerships

  • Aaron Brumbaugh, IT · Security at Allaway

    Aaron Brumbaugh

    IT · Security

  • Laura Conlan, Junior Event Producer at Allaway

    Laura Conlan

    Junior Event Producer

  • Tara Lee, Junior Event Producer at Allaway

    Tara Lee

    Junior Event Producer

Our home base

The Acres — owned outright.

400 private acres in the Pocono Mountains, 90 minutes from New York City. The Acres is our owned venue — which means we control everything that happens on it. Venue, operations, production and hospitality under one contract. It’s the campus we built because it didn’t exist.

Used for team retreats, brand activations, ticketed events, live-stream productions and creator shoots. Available May through October.

Explore The Acres
The Acres, Allaway’s 400-acre campus in the Pocono Mountains, Pennsylvania

Our clients

Brands we've worked with.

How we work

What we believe.

  1. In person always wins.

    Every metric that matters — retention, culture, loyalty, community — is built in a room, not a Slack channel. We exist to create those rooms.

  2. One team. Total accountability.

    We don’t broker vendors or hand off execution. One contract covers everything. Your one call reaches the person who is running the event.

  3. We measure success by return rate.

    Forbes came back. UpSellit came back. Camp No Counselors sells out every year. The metric that matters isn’t the NPS score — it’s whether they book again.

  4. Unreasonable hospitality is the standard.

    The craft services table, the 3 a.m. staff call, the detail the client never asked for — that’s where we live. The experience people remember is made of the things they didn’t expect.

Work with us

Let’s build something.

A reply within two business days. No back and forth. Tell us what you’re building and we’ll tell you how we’d do it.

Let’s Begin
Allaway