Camp Social × Allaway

Camp Social.
Women only.

450+ Tickets Per Event

30+ Sponsorships

100K IG Followers / Yr

×2 Events Annually

The Client

Who is Camp Social?

Camp Social is what happens when women's only summer camp gets rebuilt as a brand experience platform. Based in New York, it's a curated multi-day sleepaway event for grown-ups — bunk-style accommodations, programmed activities, and a guest list of brand sponsors who activate within the camp environment rather than around it.

What started as one sold-out weekend has become one of New York's most coveted experiential tickets — sold out in 48 hours, two seasons running. Spend the weekend at camp and leave with a network of new friends and a roster of brand experiences that don't feel like marketing.

Their culture is the camp. Every detail — wristband typography, the merch wall, the s'mores station — is brand-designed and brand-funded. Their partnership with Allaway is about scaling that craft as the audience grows: more brands, more nights, same camp feeling.

Concept Women's Sleepaway Brand Camp

Category Brand Activation · Sponsor Platform

Allaway partnership 2024 — Present

Event formats Multi-day Camp · Brand Activations · Sponsor Programs

Locations New York

The Brief

What they
asked for

New York

They had outgrown the place that made them. Room for more guests, and more for those guests to do — without losing what made it Camp Social.

Camp Social came to Allaway having outgrown their previous location, with two things to solve at once: scaling event attendance, and building a stronger programmatic offering once those guests arrived. At The Acres, our team took on the operations and logistics that make both possible. We run over 20 event management services in-house — so the Camp Social team can stay focused on the one thing only they can do: growing their community.

Allaway × Camp Social

The Approach

Their event. Our backbone.

Allaway hosted the venue and delivered 25+ event services — customer service, transportation, venue set-up, food and beverage, licensing, and the rest of the operational stack. The Camp Social team stayed front-facing and focused on what they do best: showing up for their community. The community-building was theirs. The backbone was ours.

Community Event 25+ Services Full Production Customer-Facing

Brand Activations

10+ activations. Simultaneous.

On behalf of Camp Social, Allaway built in and ran 10+ brand activations during a single live event — sponsorship integrations, physical build-outs across the venue, and live operational delivery for each one. All running at the same time. Camp Social brought the partners. We made hosting them look effortless.

Brand Activations 10+ Simultaneous Sponsorship Build-Outs Live Operations

Allaway × Camp Social Allaway × Camp Social — brand activation build-outs

The Result

Seen on
social.

The weekend did its own marketing. Every clip below was filmed and posted by someone who was there — attendees, creators, and Camp Social’s own channel.

Creator content from the weekend

9 posts · TikTok & Instagram

Ticketed Events

Bad Magic Comedy Festival

Brand Activation

Camp No Counselors

Industry Summit

Paul Mitchell Summit

Company Retreat

Oiselle

Work with us

Let’s build something.

A reply within two business days. No back and forth. Tell us what you’re building and we’ll tell you how we’d do it.

Let’s Begin

Camp Social.
Women only.

Who is Camp Social?

Their event. Our backbone.

10+ activations. Simultaneous.

On the ground.

See it in motion.

Seen on
social.

More case studies.

Let’s build something.

Camp Social.Women only.

Who is Camp Social?

Their event. Our backbone.

10+ activations. Simultaneous.

On the ground.

See it in motion.

Seen onsocial.

More case studies.

Let’s build something.

Camp Social.
Women only.

Seen on
social.