Camp No Counselors × Allaway

1K+ Tickets · $900+

20+ Partnerships / Season

500+ UGC Stories / Event

×4 Events Annually

The Client

Who is Camp No Counselors?

Camp No Counselors is a 3-night, all-inclusive weekend at summer camps across New York, California, Texas and Michigan — built entirely for adults. This is where grown-ups come to let loose, try something new, and remember what it feels like to have fun without a schedule, a deadline, or a single work email in sight.

Days filled with camp olympics, lake days, and all your favorite classic camp activities. Nights fueled by themed parties, live music, beers by the campfire, and conversations with people you'll never forget. Whether you're coming solo, rolling deep with your crew, or celebrating something special — you'll leave with real connections, a full heart, and the kind of memories that actually stick.

The brand's commercial engine matches its culture. 1,000+ tickets per season. Sold out events. 20+ brand partnerships across the season, 15+ content creators on the ground, and hundreds of UGC stories captured at every event. CNC has built a repeatable playbook for turning a weekend at camp into a full-funnel brand platform — and Allaway builds the infrastructure that keeps it scaling.

Concept Adults-only 3-night sleepaway camp experience

Category Ticketed Events · Brand Activation · Sponsor Platform

Allaway Partnership 2022 — Present

Locations New York · California · Texas · Michigan

Events Per Year 4+ annually

Partnerships 20+ brand partnerships per season

Content 15+ content creators · 500+ UGC stories per event

The Brief

What they
asked for

New York California Texas

Scale the world’s #1 adult summer camp into new states — without losing the feeling that made it sell out in the first place.

Camp No Counselors came to Allaway in 2022 with a growth problem: demand was outpacing infrastructure. Over 4 years and 15+ events delivered across New York, California, and Texas — with 1,000+ attendees across 4 annual events — they needed a production partner who could handle the operational complexity of multi-city expansion. Venue sourcing and contracts, licensing, security and medical coordination, food and beverage programming, brand activation buildouts, and full event theme design — all handled by Allaway, so the CNC team could stay focused on community, marketing, and brand awareness. We became the engine behind the scenes that makes the magic look effortless.

Allaway × Camp No Counselors Camp No Counselors event produced by Allaway

The Approach

Better every year. By design.

Our mandate with Camp No Counselors wasn’t just to execute — it was to raise the bar each time. Every event cycle we reviewed what worked, what fell short, and what the community was asking for next. New venue configurations, tighter sponsor integrations, elevated food and beverage, sharper programming, stronger on-site media. Year after year, the experience improved. That’s not luck — it’s a production partner who treats every edition like a new brief.

Continuous Improvement Full Production Sponsor Integration On-Site Media 4+ Events Annually

Community & Programming

Every moment.
Built to connect.

Nothing at a CNC event happens by accident. Every element of the program — from the first morning to the last campfire — is designed with one goal: getting strangers into the same room and giving them a reason to talk. Friendship walks that break the ice before the day begins. Icebreaker games that force people out of their comfort zone in the best way. Themed evening parties where the costume is the conversation starter. Late-night socials that turn acquaintances into people you’ll actually text next week.

Allaway’s job is to build the environment where all of that can happen naturally. The right flow between spaces, the right timing on programming, the right energy in every room. When it works, it feels effortless. That’s the point.

Human Connection Friendship Walks Themed Parties Evening Socials Icebreakers Community Programming

Allaway × Camp No Counselors Guests together during community programming at a Camp No Counselors event produced by Allaway

Allaway × Camp No Counselors Branded sponsor activation at a Camp No Counselors event, built by Allaway

Event Branding & Partnerships

Behind the scenes.
Right on brief.

For every CNC event, Allaway is the team behind the team. While Camp No Counselors works the room — connecting with campers, hosting partners, and running the program — we’re on the ground making sure every brand partnership deliverable is being met, every activation is set up correctly, and every sponsor touchpoint lands the way it was sold.

From physical build-outs and branded installation to real-time troubleshooting on the day, we protect the relationship between CNC and their sponsors. When a partner shows up to their activation and it’s exactly what they signed off on — that’s us. The best version of this work is the version nobody notices.

Event Branding Sponsor Deliverables On-Site Activation 20+ Partnerships Behind the Scenes

Partnership

Earth Brands — Sustainability Integration

2024 · Cross-Event · 25+ Branded Events · Sustainability Focus

A values-aligned partnership embedding eco-conscious product into every touchpoint of our event ecosystem. Earth Brands provided biodegradable cups and zero-waste materials across 25+ events.

$10,000 product integration across one season

7,500 branded cups recycled

Customized branded beer pong tables as high-visibility touchpoints

150,000+ views on co-branded giveaway content

Watch Earth Brands Activation

Partnership

New Belgium Brewing — Multi-Year Integration

2021–2024 · Fat Tire, Fruit Smash, Voodoo Ranger · Multi-Event, Multi-Season

A four-year partnership built on shared values of fun, adventure, and sustainability. New Belgium embedded three distinct sub-brands across multiple CNC events per year.

10,000+ cans donated and recycled across events

5,000 branded stainless steel cups distributed

11 regional ticket giveaways driving subscriber growth

Refurbished branded Airstream lounge — hero content asset

Two branded Fruit Smash slip n’ slides — highest-UGC activation

Watch Fruit Smash Activation

Activation Formats

What's possible.

Every partnership is custom-designed, but here's a sample of proven activation formats that have driven measurable results across our events.

Branded Slip N' Slides & Pool Activations

Airstream Bars & Mobile Lounges

Pop-Up Retail & Bunk Store Takeovers

Four years
of receipts.

Every post below came from a Camp No Counselors weekend Allaway produced. Not a campaign — just what happens when the event is good enough that people want to show it.

Seen on Instagram & TikTok

Creator and guest content

Camp No Counselors 2022, produced by Allaway

Camp No Counselors 2023, produced by Allaway

Camp No Counselors 2025, produced by Allaway

Camp No Counselors 2024, produced by Allaway

New York

California

1,000+ attendees · 15+ events · 4 years running

From the Client

Joel
Rutkowski

Owner
Camp No Counselors

We're incredibly grateful to have Allaway as our event management partner. Their team brings unmatched energy, precision, and creativity to every step of the planning process. From logistics to on-the-ground execution, they've helped us elevate our Camp No Counselors weekends across multiple venues — ensuring each one runs smoothly and delivers the unforgettable experience our community has come to expect.