NurseCon × Allaway
The Client
NurseCon is the largest nursing conference and community platform in the world — built by nurses, for nurses. Founded by nurse influencer and entrepreneur Nurse Blake, NurseCon began as a ticketed live event and has grown into a global movement that connects, educates, and celebrates the nursing profession in a way that traditional healthcare conferences never have.
Their events are anything but conventional. NurseCon combines accredited continuing education sessions with live entertainment — comedy shows, musical performances, and community programming — all within a single immersive experience. It’s where nurses come to learn, decompress, and reconnect with why they entered the profession in the first place.
With an audience that spans hundreds of thousands of nurses globally and events that consistently sell out, NurseCon trusted Allaway to build the operational infrastructure behind their flagship gatherings — from venue and logistics to entertainment production and sponsor integrations — so their team could stay focused on their community and their mission.
The Partnership
Nurse Blake built NurseCon into one of the most recognized events in healthcare. What he needed next wasn’t another conference planner — it was a full-service production team who could own the back end completely, so NurseCon could stay focused on their brand, their ticket sales, and their community. That’s where Allaway came in.
NurseCon came to Allaway with a clear need: a venue and events team they could trust to handle everything behind the scenes. Venue sourcing and contracting, licensing, security and medical coordination, food and beverage, sponsor activation buildouts, live entertainment production — Allaway took ownership of the full operational stack. Nurse Blake and his team showed up to lead their community. We made sure everything else was already handled.
The 2025 event proved the model. NurseCon returned to Allaway for 2026 with a bigger brief — more attendees, expanded programming, and a deeper sponsor program. With the operational playbook already built, the focus in year two is pure scale: taking everything that worked and amplifying it, while keeping the community experience that makes NurseCon unlike anything else in healthcare events.
In the wild
Organic reach · Earned media
TikTok · Community Content
TikTok
Event highlights shared by Nurse Blake to his global nursing community.
TikTok
Attendee-captured content from inside the event — organic community storytelling.
TikTok
Official NurseCon at Sea content showcasing the full event experience.
TikTok
Allaway produced
Pre-event sizzle reel produced by Allaway to drive ticket sales before launch.
Instagram · Earned Media
Instagram
Earned Media
NurseCon featured in a media piece that drove over 100 new audience comments asking for more information about the event.
Instagram
2026 Demand
2026 event announcement generated immediate demand — thousands of nurses signalling intent before tickets even went live.
In the room
The Recap
Work with us
A reply within two business days. No back and forth. Tell us what you’re building and we’ll tell you how we’d do it.